CTIA’s 2019 Annual Survey highlights an astonishing 82% increase in mobile data usage in 2018, which represents a 73X increase since 2010! While this is excellent news for wireless carriers and content providers, it is a warning shot to company executives tasked with managing mobility expenses.
In other research, it has been reported that as much as 70 percent of business mobile data usage stems from social media, audio, and video streaming, which means that entertainment use on business-liable devices is exploding, and that has a direct impact on the bottom line. Does your company have a strategy to meet this challenge?
Contact MobilSense today to learn how our innovative software not only identifies unproductive and wasteful data use but provides companies the proactive controls they need to enforce company expectations around mobile policy and control data usage costs. Click here to learn more.
Did you spend more in 2017 on mobility expenses than 2016? Do you know how much of that increase is due to employee data usage? If not, it’s important you know. On average, business-liable GB usage per device grew from 1.7 GB in 2016 to 2.4 GB in 2017 and this is only the beginning. Industry experts project that average monthly data usage will exceed 3 GBs in 2018.
Data growth today directly translates into an increase in cost. For every incremental GB used in 2018 your company, depending upon your carrier discount, will pay between $4.00 and $4.50. If the analyst projections are correct, your company is on track to pay a data increase charge of $50 or more next year for each mobile device which leaves you with two options: make room in the budget to absorb a 5-8% growth on wireless spending, or proactively assess the problem and implement policies and controls to limit data growth in 2018.
Because our passion is rooted in saving companies’ money, MobilSense prides itself in helping clients avoid paying a penny over what they should on their wireless invoices. And because our analysis is automated, we can offer your company a free Mobile Data Usage Assessment to start the New Year right.
Avoid the impending data increases by gaining a deep understanding of your employee’s data habits and set a company goal to eliminate wasteful data usage. Click here to get started.
Industry heavyweight, Cisco has something to say about the impending mobile data boom. They expect mobile data traffic to grow by over 600% from 2016 to 2021.
According to Cisco’s Mobile Visual Networking Index, global mobile data traffic is expected to reach 587 exabytes annually by 2021 – up from 87 exabytes in 2016, and about 122 times more than all mobile data traffic generated in 2011; adding “mobile video traffic accounted for 60 percent of total mobile data traffic in 2016.”
How is your company preparing to control costs generated by this dramatic data growth? Following is a list of proactive steps some companies are effectively using to retain control of their mobile expense:
Restricting access to entertainment, video streaming or sites deemed unacceptable
Capping usage when it reaches a predetermined threshold as well as sending alerts
Preventing users from accessing restricted sites or content categories
The magnitude of projected mobile data growth will not happen without significant cost ramifications. Contact MobilSense today. We can help you gain control over your data usage by building a safety net against future cost impacts. Click here to get started.