Market Alert! What Analysts are Calling Best-in-Class Mobile Data Management

Amalgam’s Hyoun Park calls it “Best-in-Class”

AOTMP’s Andrew Hartwyk recognizes it as “First-in-the-Industry”

With Hyoun Park’s years of enterprise IT and industry analyst experience, when he describes today’s current mobile data management challenge as a perfect storm, it is significant.

Feeling some turbulence yourself? What better way to manage a perfect storm than a best-in-class industry solution providing real-time mobile data management tools including visibility to actual websites visited as well as analytics that can quantify your employee’s data usage into actual company spending.

Click here to download these two highly regarded industry analysts’ Market Alert papers.

Unlimited Data Plans – Good or Bad Business?

Unlimited data plans sound attractive but are they the right approach for your employees?

Because data usage is growing rapidly, companies are looking for ways to slow the expense growth. On the surface, putting high data users on unlimited plans seems intuitive but these plans come at a high cost and with undesirable throttling consequences, which can frustrate users that truly need high data capacity.

There is a better, more cost-effective way to control data growth and contain the accelerating cost of wireless invoices.

Click here to learn how.

Most Popular Navigation App for Enterprise?

Apple Maps, Google Maps, and Waze have collectively represented America’s most popular consumer navigation mobile apps. The MobilSense Data Management platform confirms this to also be the case among enterprise mobile device users, but with three surprising twists.

Finding #1:
Apple Maps is currently the most widely used navigation mobile app in the enterprise. Beating Google Maps every month this year as it relates to number of devices using it. This is owing partially to the fact that a plurality of mobile devices in the enterprise are iOS, and Apple Maps is the default navigation app for that operating system.

Finding #2:
Despite Waze being reasonably popular for consumer mobile devices, that popularity hasn’t quite translated with company owned mobile devices. Our historical reporting on the MobilSense platform, in terms of number of devices using it, shows Waze coming in a very far distant third.

Finding #3:
Though trailing Apple Maps in terms of number of devices using it in the enterprise, our analytics shows Google Maps winning the most important contest of them all: most efficient use of cellular data. Google Maps beat Apple Maps by a double-digit percentage in terms of data usage efficiency on a mobile network.

Take Away
Apple’s decision to replace Google Maps with their own native navigation means that Apple Maps will likely remain in the top spot if iOS maintains its position as the #1 operating system. However, for businesses who employee field workers reliant on mobile apps for navigation, creating a mobile data usage policy that automatically pushes the end user to Google Maps, instead of the significantly more data hungry Apple Maps, would be a money saving choice.

Interested in getting access to insights like these for your own company’s mobile devices? Click here to request a free trial of our award-winning mobility management software today!