If you think your employees are just using their business smartphones to communicate with corporate applications, think again. It is estimated that more than 50% of the actual data usage is spent on social media sites, news and entertainment, as well as streaming audio and video applications. It’s why we think if you could actually see the sites used by employee devices, you may change your views regarding company mobile device usage policies. The carriers don’t provide this information, but MobilSense can.
Mobile technology is an indisputably powerful and essential business tool. High bandwidth data-capable smartphones bring access to an exploding range of employee productivity applications. With the growth of mobility comes a corresponding increase in data consumption. Data usage once measured in MBs is now averaging multiple GBs per mobile device and that means an ever-increasing carrier invoice.
Broken out by category and quantity used, a snapshot of your employee data usage can be used as a training tool to help your company harness the exploding cost of data consumption.
If you’re looking for ways to reduce your company’s expense, we have a tool to help guide your employees to be more mindful around off-hours data usage. Click here to learn more.
The emergence of smartphones, coupled with the surge of mobile applications has conditioned employees to frequently check social media, online news sources and, when bored, stream video and play easily accessible mobile games. While multi-tasking is commonly considered a desirable attribute, when that skill is being used to intermingle personal and business activities on company time it costs companies twice in lost productivity and unneeded data charges.
The Double Liability
When an employee is using work time to consume mobile data by using or viewing mobile apps, not only is productive time lost but mobile data costs escalate. Though the average cost of mobile data has declined in recent years, with increased usage the total cost of data has dramatically increased. Funding unproductive time with unneeded mobile data has become a double liability for companies.
Cell Phones are the Top Distraction
A recent study by CareerBuilder found 52% of over 2,000 respondents cited cell phones as the most common distraction to business activity. The estimated amount of time wasted during the day depended on several factors: the industry in which they worked, the employee’s role in the organization and even the level of their education.
Data Analytics as a Deterrent
If you aren’t using data analytics on your carrier invoices to identify employee productivity time, you should be. Understanding patterns can lead to appropriate intervention and dramatically reduce the effects of distracted employees.
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A recent corporate-liable device study shows 45% of all employee data usage occurs during off-peak hours.
Why Off-peak Usage is a Problem
Unlike the days of free night and weekend minutes, your company pays for every data MB used by your employees whether it’s during peak or off-peak periods. The problem is compounded by data pooling which helps mask individual data consumption making it difficult to identify the impacts of high data users as well as assess ratios of peak and off-peak usage. In the absence of targeted analytics and reporting, all of this critical information is submersed under data pools where administrators and company executives lose visibility.
Cost Controls Used by Expense-minded Companies
Companies who use the following usage cost controls typically see reductions of 25% or more on their wireless invoices over other companies who don’t:
1) A defined company mobile usage policy signed by each employee before issuance of a mobile device
2) Financial penalties for high data users brings immediate attention to usage issues. By applying proportionate charges based on the number of MBs used per device, visibility over individual usage is surfaced.
3) Thorough business analytics reveals trending, top user identification. Significant usage variances provide upper management a means for tracking cost savings initiatives.
4) Simple, intuitive reporting and alerts for line managers places actionable intelligence at the level of management most capable of influencing behavioral changes.
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