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Data Management Challenges

Over the past three years, mobile data usage has tripled. With the impending launch of 5G, the growing data usage trend is expected to continue accelerating over the next four years. Companies can no longer survive on the hope that they can control data usage simply through published mobile usage policies. Even if increasing data usage may not have significantly impacted your wireless invoices to date, that day is coming.

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The Drivers Behind Expanded Entertainment Mobile Usage

The following factors have contributed to a rapid growth of non-business usage on business-liable smartphones:

  • Increasing power and capability of mobile handsets where mobile devices are now as expensive as common laptops.
  • Proliferation of mobile apps create a wide range of useful functions, most of which have nothing to do with business usage.
  • Increasing bandwidth and videos at the fingertips of users makes it tempting to stream videos during or after work hours

Studies Suggest Surge in Data Usage Not from Increased Productivity

Given that the premise for company-provided mobile devices is to boost employee productivity, then it would stand to reason when there is an increase in usage of those devices it would signify a good thing, right? Wrong. The problem is that most of the increased usage is likely related to entertainment usage. Here’s how we know:

  • Video usage on mobile devices surpassed 50% of total data usage in 2016.
  • Standard Definition video streaming will consume 1GB of data in just one hour while 1.3 hours of High Definition will consume 2GBs.
  • In a recent study of over 200 million business employee data transactions, 52% of all usage occurred on nights and weekends, further highlighting the likelihood of growing personal entertainment usage.

If your company is relying on third-party vendors to provide data usage oversight, click here to learn about the limitations of today’s current solutions.

The Two Things Most Companies Lack to Reduce Data Waste

Lack of Visibility

  • Carriers only provide limited transaction detail on data usage
  • Carrier portals don’t provide adequate analytics to reveal patterns of suspect behavior
  • Carriers are unable to provide detailed information regarding the sites visited during a data transaction

Lack of Control

  • MDM companies limit the installation of personal apps but they do not prevent access via web browsers
  • Standard MMS or MDM platforms cannot provide a way to limit specific categories of website access
  • Standard MMS or MDM platforms cannot provide a way to cap overall data usage

MobilSense has the tools you need to help you combat the impending data boom. We start by bringing the clarity and oversight every company needs by identifying entertainment usage using metrics. Secondly, we can identify the sites visited and control what class of websites are allowed from your employee’s mobile device. Finally, we provide granular real time control capabilities to limit specific categories of data access or cap overall usage at predefined thresholds. The next generation in managed mobility solutions is here. Click here to find out why the integration of mobile data management and managed mobility solutions makes sense.

To learn more about the best approaches helping companies deal with the growing entertainment data usage problem, click below to download our latest white paper

‘The Data Boom is Coming!’